Week 16: Dissemination and Presentation

Dr. T. Kody Frey

Assistant Professor | School of Information Science

Housekeeping

Overview

  • Housekeeping
  • Dissemination and Presentation
  • Discussion
  • Polishing

Project Timeline

  • Regarding analysis, you are responsible for:
    • Missing data, Means, SDs, Reliabilities (alphas or omegas), analysis
  • Final Report must include:
    • APA format; Introduction, Rationalize, Lit Review, RQs/Hs, Methods, Results, Discussion (Implications, Limitations, Future Research), Conclusion, References, Relevant Appendices
  • Final Conference-Style Presentation must include:
    • Visual aid
    • 15 minute max; Each member should speak
    • Brief Q&A at the end
  • May 1 / 5:00 pm / My house
    • Address sent via email
    • City BBQ; Let me know about allergies!

What’s Next?

Help Sessions This Week

Available by appointment.

No scheduled times, but I can meet with you if you schedule it.

Quick Review

What is an EFA?

In exploratory factor analysis, one postulates that there is a smaller set of unobserved (latent) variables or constructs that underlie the variables that actually were observed or measured.

What hangs together?

Do all the items actually measure the construct you are interested in?

Factors

Negative Affect

Perceived Severity

Attitudes Toward Sunscreen

Spectator Motivation to Exercise

HPV Discussion Facilitation

Example Study 1

Donuts and Details!

Scientific Communication

2 Goals

Defining the Donut

  • Defining your objective and actively preparing

Presenting as Performance

  • Developing your identity as a speaker and handling Q&A

Situating the Talk

“According to most studies, people’s number one fear is public speaking. Number two is death. Death is number two? Does that seem right? To the average person that means that if they have to go to a funeral, they’d be better off in the casket than giving the eulogy.”

  • Jerry Seinfeld

Planning Your Story

Step 1: Consider the donut

If the donut is your field, the hole is the gap you’re trying to fill.

  • Your research question(s)
  • Motivate audience to listen
  • Focus on what we do not know

Planning Your Story

Step 2: Analyze your audience

Consider the following questions:

  • What do they already know?
  • Are they required to be here?
  • What do we have in common?
  • What do they want to know

Step 3: Identify your throughline

What is the invisible thread that binds your story together?

  • The scientific method
  • A central question
  • An area of study
  • A conference theme?

Planning Your Story

Step 4: Analyze Your audience

Use analogies and little jargon

  • After assessing your audience and identifying your throughline, you can choose language that is appropriate.
  • Avoid specialized language and use terms that are familiar.

Step 5: End with a clear conclusion

You should always:

  • Identify what we know now that we did not know before.
  • Articulate where the research goes next.
  • Make it memorable!

Complex Topics

You Try

Think of a research project or topic you are interested in.

How would you explain this to a group of 2 to 4 year olds?

Quantum Physics…for babies?

Chris Ferrie - PhD in Applied Mathematics

Topics range across:

  • General relatively
  • Bayesian statistics
  • Electromagnetism
  • Robotics
  • Neural networks

Baby University

What specific strategies do the books take to explain their subject matter?

Are they effective? Why or why not?

The Hourglass

  • Tell them what you’re going to tell them…
  • Tell them…
  • Tell them what you told them…

What’s Missing??

BE SELECTIVE in your details.

  • Highlight critical information
  • Avoid overwhelming listeners
  • Keep literature review to a minimum

Presenting as Performance

Developing your identity as a speaker

Roots in identity

View your talk as a performance of your identity.

It takes time, preparation, and practice to convey the image you want to the audience.

Delivery

Remember that energy does not equal effectiveness.

  • Match your nonverbals to your tone.
  • Make eye contact with both sides of the room.
  • Stand to engage the audience.
  • Avoid self-handicapping.
  • Practice with keywords.
  • Take a chance!

Delivery

The audience does not want to be bored.

Engage by utilizing immediacy and speaking to them directly

This grants you more leniency for mistakes.

Visual Aids

The visual aid complements your presentation.

  • Avoid trying to do too much.
  • Remain consistent in structure and design.
  • Try to avoid skipping slides.
  • Use it to define complex ideas.
  • Show, don’t tell.
  • Put the most important info in the top left.

Visual Aids

The slides give the audience context.

If you want them to pay attention to you, only use images.

The 7 Deadly Sins

UK Branding

UKY has a variety of professional, branded materials appropriate for your talks:

https://www.uky.edu/prmarketing/branding-resources/brand-assets

The Hourglass

  • Tell them what you’re going to tell them…
  • Tell them…
  • Tell them what you told them…

Scenes in a story

flowchart LR
    A((Premise))
    B((Core Conflict))
    C((Tension))
    D((Turning Point))
    E((Resolution))
    A-->B
    B-->C
    C-->D
    D-->E
  • Premise: What is the donut hole?
  • Core Conflict: Brief backstory to get audience invested
  • Tension: What are the implications?
  • Turning Point: How will we follow to relieve the tension?
  • Resolution: Resolve the conflict through your vision

Your throughline connects the pieces

And then?

Recap

Remember the hole in the field that you are trying to fill.

Adapt the content to the audience.

Think about how your presentation reflects the identity you want.

Turn your talk into a story

Speaking is hard.

No one expects you to be perfect right away. Embrace the mistakes because they’ve happened to everyone.

The Conscious Competence Model

What’s Next??

You have successfully put together a quantitative research study. The next step is to present this work to your peers at an academic conference. The content for the final week in the course centers on effective dissemination and presentation of your empirical results. You should leave the day feeling prepared for your final course presentations, as well as any conference presentations you plan to submit to in the future.

| @TKFrey | tkodyfrey.github.io